Blazing New Trails
Growing up in Sonoma County, Andy Wahl witnessed the magic of wine country.
He has fond memories of meeting up with family and friends and enjoying the best of what this world-renowned wine region has to offer. Even while he was carving out a successful career as a CPA, he still found time to work harvests and received what he calls his "cellar degree", cutting his teeth under a few of the sharpest minds in the business. Around the same time, Bill was doing brand development & packaging design for wine and spirits companies, helping them to better connect with their audiences.
Upon introduction in 2011, they found they were asking some of the same questions:
"Why do killer wines need to be so damn expensive?"
"Why are premium brands telling the same old stories?"
"When was the last time you tried something truly unique?"
Over the next several months, they spent their time BS-ing of how they'd chart their own course. They talked about pushing boundaries. About making products nobody had ever had before. About new stories, they could bring to life.
As a result, Andy and Bill took a leap of faith, buying a few tons of grapes to create their first ever vintage of 400 cases.
Nearly a decade later, not only has their vision taken shape, but it continues to grow, evolve, and flourish, driven by a singular pursuit:
Excellence Over Everything.